{
  "note": "THE TAP CARD — one record, three surfaces. card.html renders from this file, tools/vcard.mjs derives mccluster.vcf from it, and the QR in assets/nfc/ points at the page. Edit here and re-run `node tools/vcard.mjs`; nothing about the card is typed twice.",
  "url": "https://here.mccluster.org/card.html",
  "person": {
    "first": "Matthew",
    "last": "McCluster",
    "full": "Matthew McCluster",
    "known": "McCluster",
    "title": "Creative Director & Founder",
    "org": "McCluster Corp",
    "line": "Photography · Film · Web · Records",
    "where": "Bridgeport, CT · Acworth, GA",
    "photo": "",
    "photoNote": "Drop a headshot at assets/img/card-portrait.jpg and put that path here. Left empty on purpose — the house mark stands in rather than using a frame from a night shoot as a business-card face."
  },
  "reach": [
    { "id": "email", "label": "Email", "value": "matthew@mccluster.org", "href": "mailto:matthew@mccluster.org", "vcard": "EMAIL" },
    { "id": "tel", "label": "Call", "value": "", "href": "", "vcard": "TEL",
      "hint": "Left blank on purpose — no phone number appears anywhere in this repo, so nothing was invented. Fill in value and href (tel:+15551234567) and both the card and the vCard pick it up." },
    { "id": "sms", "label": "Text", "value": "", "href": "", "vcard": "",
      "hint": "Same number as above, as sms:+15551234567." },
    { "id": "site", "label": "The site", "value": "here.mccluster.org", "href": "https://here.mccluster.org/", "vcard": "URL" }
  ],
  "social": [
    { "id": "instagram", "label": "Instagram", "handle": "@McClusterishere", "href": "https://instagram.com/McClusterishere" },
    { "id": "youtube", "label": "YouTube", "handle": "@McClusterishere", "href": "https://youtube.com/@McClusterishere" },
    { "id": "tiktok", "label": "TikTok", "handle": "@McClusterishere", "href": "https://tiktok.com/@McClusterishere" }
  ],
  "doors": [
    { "label": "Book the work", "sub": "Rates, lanes, availability", "href": "hire.html" },
    { "label": "The gallery", "sub": "Events, rallies, the walls", "href": "gallery.html" },
    { "label": "The print shop", "sub": "Buy a photograph", "href": "prints.html" },
    { "label": "The rack", "sub": "Clothing, cut to order", "href": "merch.html" },
    { "label": "The record", "sub": "HERE — six tracks", "href": "album.html" },
    { "label": "Who I am", "sub": "Credentials, on the record", "href": "matthew-mccluster.html" }
  ],
  "swap": {
    "on": true,
    "lede": "Now you. Leave yours and it lands on my desk — not in a pile of paper."
  }
}